Black Magic is recommended for black coats. Color safely penetrates into the hair shafts and deposits a beautiful black hue.

With our White Magic Shampoo, any dog with white hair that needs to look a little whiter and a little brighter is in luck. Pure Paws White Magic Shampoo is a coloring shampoo. It is important to know that when using any bluing shampoo, the coat should be very healthy.If the coat has been altered with any products that pull color such as enzymatic shampoos or bleaching products, the hair shafts with remain open and absorb color more rapidly. Another thing to remember is that the shampoo must be diluted to the point that the suds turn white rather than blue: White Suds=White Coat and Blue Suds=Blue Coat. Also for DOUBLE COATED breeds or other breeds with absorbent coats, the colors take effect much sooner and with more pigment. White Magic is a true whitening shampoo. This shampoo is a semi-permanent color, with a plant derived sufactant base. This whitening shampoo adds shine, controls frizz and prevents tangles and will NOT dry out or damage the coat! NOTE:If this is your first time using the White Magic, we recommend a slightly higher dilution ratio of 10 or 15 parts water to 1 part shampoo. DO NOT let the product sit in the coat until you are more familiar with the product. remember that every coat type has a different porosity and will absorb differently.