Link to the the Pure Paws Ingredients Glossary

Link to MSDS Sheet → Barbara

No, there is no medicated line of Pure Paws products.

It doesn’t taste so great. I wouldn’t recommend eating the products even though they smell delicious. But should accidental inner mouth contact occur you probably won’t die. Just rinse it out with some water and follow with a grapefruit spritzer. Side note, you may poop bubbles.

If the product gets in your dog’s eyes or mouth, simply flush it out with some water. Some products claim to be tear free. However, in order to achieve this, some will add numbing agents to the product’s solution.

All the shampoo & conditioners are safe for cats

The products are developed for a certain type of coat or a specific problem. That means that we did not adopt a “one line fits all” policy. There are however some product lines that can be used on a wide range of breeds such as the Star Line and the Reconstructing Line.

The optimal water temperature to bathe your cat or dog can be tested in the same way you have to test the temperature of baby milk. This means that you have to test the temperature on the skin of the inner side of your wrist. Skin is thinner here (so it is about the thickness of your dog’s skin) so it is more sensitive to temperature. 37°C or 98°F is about the temperature you are looking for.

The Pure Paws products are not designed for a specific breed. They are designed for a specific type of coat or to deal with a specific problem.

For maintenance of your short-coated breed you can use the Forte Line. For a sulfate-free option the Shed Ease is the product for you.

In preparation for a show, bathe with brightening (this can be used for maintenance as well) or the sulfate-free Bright White. On the day of the show you can use the Illuminator, the H2O Spray and the Polishing Mist

For maintenance of your smooth-coated breed you can use the Forte Line. For a sulfate-free option the Shed Ease is the product for you.

In preparation for a show, bathe with brightening (this can be used for maintenance as well) or the sulfate-free Bright White. On the day of the show you can use the Illuminator, the H2O Spray and the Polishing Mist

For maintenance of your silky-coated breed you can use the H2O Line.
In preparation and at the dog show you can use the Silk Basics Line, the Code Secret Line if you own a Yorkshire Terrier or for a sulfate-free option you can use the Silky Soft.

For maintenance of your drop-coated breed you can use the H2O Line.
In preparation and at the dog show you can use the Silk Basics Line, the Reconstructing Line or for a sulfate-free option you can use the Silky Soft.

To maintain the coat of your short double-coated breed you can use the Forte Line or the Shed Ease if you want to go sulfate-free.
Another option is the Oats ‘n Aloe Line.

At the show or in preparation for the show you can use the Amplify Line

To maintain the coat of your medium length double-coated breed you can use the Forte Line or the Shed Ease if you want to go sulfate-free.
Another option is the Oats ‘n Aloe Line.

At the show or in preparation for the show you can use the Amplify Line

To maintain the coat of your long double-coated breed you can use the Forte Line but make sure you don’t use it all the time! The H2O Line is a good fit for your long double-coated as well.
Another option is the Oats ‘n Aloe Line.

In preparation for the show as well as at the show, you can use the Reconstructing Line for the long double-coats with texture and the Silk Basics for the ones without texture.

To maintain the coat of your open double-coated breed you can use the Forte Line but make sure you don’t use it all the time! The H2O Line is a good fit for your open double-coated as well. Another option is the Oats ‘n Aloe Line.

For the show you can use the Amplify Line.

For your double-coated wire breed you can use the Forte Line for daily maintenance and the Amplify Line for the show. You could also use the Terrier Touch line for both conditions.
Another option is the Oats ‘n Aloe Line.

Double-coated drop coats can be maintained by using either the H2O Line or the Reconstructing Line.
Another option is the Oats ‘n Aloe Line.

For show preparation and on the show itself you can use the Reconstructing Line if you have a double-coated drop coat with texture and the Silk Basics Line when you have one without texture

For maintenance of your drop-coated breed you can use the H2O Line.
In preparation and at the dog show you can use the Silk Basics Line, the Reconstructing Line or for a sulfate-free option you can use the Silky Soft.

For curly-coated breeds, a divide between poodles and non-poodles has to be made. For poodles you can use the H2O Line and the Amplify Line. For all the other curly-coated breeds you can use the H2O Line and the Reconstructing Line.

Wire-coated breeds can be maintained by using the Forte Line, Terrier Touch Line and the Oats ‘n Aloe Line.

The same products can be used for show preparations too.

For Corded breeds, use the Star Line

For the naked ones, you can use the Bare Essentials Line.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Golden Retriever Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Yorkshire Terrier Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Poodle Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Wire Haired Dachshund Breed Guide
Smooth Haired Dachshund Breed Guide
Long Haired Dachshund Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Schnauzer Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Shih Tzu Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Cavalier King Charles Spaniel

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Pomeranian Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Welsh Corgi Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Chihuahua Smooth Coat Breed Guide
Chihuahua Long Coat Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Bichon Havanese Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Maltese Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Cocker Spaniel Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Bernese Mountain Dog Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Pug Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Newfoundland Dog Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Border Collie Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Papillion Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Bichon Frise Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

American Akita & Akita Inu Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Shiba Inu Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Softcoated Wheaten Terrier Breed Guide

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

We are still working on a breed guide for your breed. Please check again soon or try by coat type.

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Alaskan Malamute Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Afghan Hound Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Bearded Collie Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Chinese Crested Dog / Powderpuff Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Chinese Crested Dog / Hairless

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Lhasa Apso Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Coton De Tuléar Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Griffon Bruxellois & Griffon Belge Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Japanese Chin Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Tibetan Terrier Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Samoyed Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Dandie Dinmont Terrier Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Kerry Blue Terrier Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Keeshond Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Clumber Spaniel Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Tibetan Spaniel Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Airedale Terrier Breed Guide

The Breed Guide, in the link below, gives you a good overview on which products you can use for your breed.

Bichon Bolognese Breed Guide

If your dog is allergic to grains, you can use the Reconstructing Line or the Silky Soft.
If the dog isn’t allergic to grains, you can use the Oats ‘n Aloe and the Itch Fix.

NOTE: Food allergies are the most common allergies so make sure to check that first!

If your dog is allergic to grains, you can use the Reconstructing Line or the Silky Soft.
If your dog isn’t allergic to grains, you can use the Oats ‘n Aloe Line and the Itch Fix

A good product for using while de-matting is the H2O Mist, however, don’t spray too much of it and spray from a ‘wider’ distance (1.5ft).

If your dog has dry skin, you can bathe him/her with the H2O Line. Other options are the Forte Line, the Reconstructing Line and for sulfate-free options you can use the Silky Soft and the Shed Ease.

If your pet smells like urine you can use the Pure Paws No Rinse Spray and the Pure Paws Bio-Enzymatic Spray. They eliminate the smell instead of just masking it.

To get rid of the urine stains on your dog’s coat, you can use the Pure Paws Bio-Enzymatic Spray. Then you can use the White Magic for depositing color into the hairshaft on a white dog.

Optical brighteners, such as the ones in the Star Line Brightening Shampoo, absorb light in the ultraviolet spectrum then re-emit blue creating an optical illusion making the coats appear whiter.

The best thing to do to get rid of dog smell is to bathe them. In between baths you can use the No Rinse Spray to keep the smell away. You can also use the Self Rinse from the Terrier Touch Line and the Bio-Enzymatic from the Star Line.

If your dog has sensitive skin, you should opt for the products within the sulfate-free/SLS-free lines. Products in this line are the Itch Fix, Shed Ease, Bright White and Silky Soft

It is normal for some breeds to shed. To stop them from shedding excessively you should take him/her to the grooming shop on a regular basis and bathe them in the Shed Ease of the Forte Line.

On a short-coated breed you can use the Silk Basics Serum, on a drop coat you can use the Silk Basics Illuminate Shielding Spray, on your double coats you can use the H2O Mist.

NOTE: Lightly mist!

Please contact your vet or call us for more details.

For treating hot spots you can use the Forte Line, the Colloidal Silver and the Shed Ease to help repair the skin.
You can use the Bio-enzymatic as well.

You can use the Bio-Enzymatic, the Forte Line, Colloidal Silver and the Shed Ease to help repair the skin.

You can use the Bio-Enzymatic, the Forte Line, Colloidal Silver and the Shed Ease to help repair the skin.

For a dog whitening shampoo you can use the White Magic Shampoo, the Star Line Brightening Shampoo and for a sulfate-free option you can use the Bright White.

You can dilute you Pure Paws Shampoo by 8-10/1 with distilled water.

You can dilute you Pure Paws Conditioner by 8-10/1 with distilled water.

You can’t dilute you Pure Paws Spray.

To dilute you Pure Paws Shampoo or Pure Paws Conditioner, use 1oz. (±30ml) of product and add 8oz. (±240 ml) of distilled water at room temperature.

To mix you can use a blender or a whisk.
And shake it up, shake it up! if you are making it in a bottle.

Yes, you can but if you are diluting it to store, you can’t.

Several products are ideal for grooming salon situation. The most cost-effective products to have in your salon are the Reconstructing Line, Star Line Brightening Shampoo, Oats ‘n Aloe Line, Star Line Factor Zero Shampoo and the Amplify Line.

Note: Factor Zero Shampoo is a little more expensive for a first time bath but your results will be better.

You can prepare your Pure Paws products in a mixing bottle to mix them. That works great for shampoos. For the thicker conditioners you can use a blender.

On average you will need 8oz. (±240 ml) for a small dog, 16oz. (±480 ml) for a medium sized dog and 32oz. (±960 ml) for a large dog. That is in DILUTED product!!

For double-coated breeds, the best way is by using the foamer.
For small breeds and single coated breeds you can use a sprayer.
A C-Sponge/soft sponge or loofa will work on almost any breed but will take a longer time.

Yes as long as they are from the same company.

Brush with an appropriate spray for your breed/coat type.

Pure Paws Bright White Shampoo is formulated to counter yellow stains and brighten whites. Gentle cleansers lift the stains without harsh stripping agents or bleach while optical brighteners enhance whites by absorbing ultraviolet light and re-emitting light in the blue spectrum. With frequent use and proper care, you can brighten your dog’s coat, making them look cleaner and meticulously cared for.

Pure Paws Silky Soft Shampoo is formulated to detangle and add shine to the coat while revitalizing the skin to improve healthy growth. Sea silk helps to prevent breakage by binding essential proteins to the skin and coat while spotted orchid fights free radicals. With frequent use and proper care, you can reduce tangling and matting and make grooming a nice bonding experience rather than a dread for you and your dog.

Pure Paws Shed Shampoo is formulated to restore essential proteins and oils to your dog’s skin and coat. Hydrolyzed keratin proteins are broken down into smaller fragments to better repair skin’s natural building blocks while jojoba replaces moisture loss of crucial lipids by “filling in the cracks” of damage. With frequent use and proper care, you can help restore normal shedding cycles and your sanity.

Pure Paws Itch Fix Shampoo is formulated to calm itchy, flaky skin along with other symptoms like dryness, irritation redness and hot spots. Hydrolyzed oatmeal is broken down into smaller fragments to most effectively absorb or “draw out” impurities while aloe vera helps to moisturize, heal wounds and relieve pain. With frequent use and proper care you can help relieve troublesome symptoms and improve your dog’s overall happiness.

Amplify Volumizing Shampoo is a unique blend of proteins that thickens the coat and adds volume due to rice proteins while gently cleansing with citric acid. This formula will actually increase the diameter of each hair shaft. Creating a full, rich and denser look to the coat. This added volume will Amp It Up with a light weight formula to create that champion winning coat.

Amplify Volumizing Conditioner is formulated to moisturize the coat without the added weight. A blend of proteins and vitamins such as rice- and wheat proteins and panthenol will help to give essential nutrients needed to maintain your coat in optimal condition while helping to add volume. Amp it up to create that winning look!

Pure Paws Amplify Volumizing Foam is specially formulated without Alcohol for creating volume, style retention and shine – while resisting humidity. A lightweight body-boosting styling foam -pumps coats full of volume and adds structure to the coat for a long lasting incredible groom.

Use on double-coated breeds or any coat that needs lift, body or stabilization.

Amplify Volumizing Spray Gel is specially formulated for maintaining healthy coats. Combining the holding power of a gel with the even distribution of a spray – adding remarkable lift, fullness & body to a fluffy coat An essential product for bodifying and creating volume in your coats without alcohol damage.

A unique formulation that gives Volume & Lift that is flexible and long Lasting. Coats can be reworked as many times as desired and will not become stiff or sticky.

Ideal for working with double coats or coats that need volume and lift at the roots.
Perfect for using to keep coats in place throughout the day.

Can be used to build layer after layer leaving a wonderful textured look without all the build-up.

Achieve gravity-defying Lasting Lift and Volume with a Foam Spray that is easy to control and focus product at the roots where maximum volume is created. The product works as a UV absorber to help protect the skin and coat from sun damage.

• Resist Humidity for a Lasting Hold
• Designed to Increase the Thickness & Diameter of Hair
• Builds Body & Volume where Hair needs it Most – at the Roots
• Directional Nozzle Applicator Delivers Maximum Lift at the Root Area
• Clean, Weightless Formula Builds Volume & Lift with Flexible Hold
• Eliminates Static Electricity & leaves an Intense Luminous Shine
• For use with all coat types that need that extra volume.

Amplify Mousse is a humidity-resistant unique blend of ingredients which when blended together create volume and shape. Amplify Mousse eliminates static electricity while providing nutrition and shine. This product delivers maximum styling results with the lightweight texture, feel and body of mousse with easy control and versatility. Adds Thickness to the coat, enhances body & reduces the signs of mechanical damage associated with combing, brushing and heating the coat.

Forte Strengthening Shampoo is formulated to improve the skin for optimal coat growth and to work on the existing coat to improve and help repair the current coat’s condition. Chamomile and Aloe Vera work together to soothe the skin. The Hydrolyzed Keratin & Panthenol work to protect and build a healthy coat. Protect and improve your dog’s skin and coat with Forte Strengthening Shampoo.

Forte Strengthening Conditioner is formulated to improve the skin for optimal coat growth and to work on the existing coat to improve and help repair the current coat’s condition. Wheat Germ and Jojoba Oil work together to improve the health of the coat and prevent future damage. Protect and condition your dog’s skin and coat with Forte Strengthening Conditioner.

Forte Strengthening Spray is formulated to improve the skin for optimal coat growth and to work on the existing coat to improve and help repair the current coat’s condition. Hydrolyzed Collagen works to enhance the coat’s body, appearance, suppleness and sheen. Hydrolyzed Keratin & Safflower Seed Oil are absorbed into the coat and skin to strengthen and create a richer healthier coat re-growth at a faster pace. Protect and condition your dog’s skin and coat with Forte Strengthening Conditioner.

H2O Shampoo is perfectly blended to clean the coat while adding in the extra moisture needed on dry over processed coats. After using this product, previously dry coats will feel incredibly moisturized without becoming limp or lifeless. Natural fatty acids & oils such as passion flower and coconut oil nourish the skin & leave the coat weightless.

H2O Conditioner has it all! After using this product previously dry coats will feel incredibly moisturized without becoming limp or lifeless. Natural fatty acids & oils such as passion flower and soybean oil nourish the skin & leave the coat weightless.

H2O Hydrating Mist seals in the moisture and leaves no oily residue. This unique formula using dimethicone, coconut water and isopropyl palmitate helps keep moisture in the hair shafts controlling dry fly away coats without creating limp hair. H2O Mist is a great product for reducing matting and maintaining moisture levels in the coat. Use daily to maintain optimal moisture levels. Hydrated shafts refract back brilliant color and shine. Get all the shine without the weight!

Star Line Factor Zero Shampoo is highly recommended to bring the coat back to zero. It removes all products and adjusts the coat back to its neutral state. Factor Zero contains several hydrating and moisturizing ingredients such as Panthenol and Allantoin while other ingredients such as Vitamin E and Citric acid help to prevent skin damage and keep bacteria from growing. Use Factor Zero as a first shampoo and follow up with the appropriate shampoo product for the coat type. This shampoo is a must for cleansing the coat after a show to remove all products from the coat.

The Star Line Brightening Shampoo is recommended for coats that need depth of color. It deep cleans without stripping the coat and unclogs pores to promote healthy coat growth. The color enhancing effect of this product is created through microscopic optical brighteners that reflect back the base color that is already in the coat. This prism effect creates brilliant colors and beautiful whites in all coat types.

The Star Line No Rinse Shampoo is designed to allow for quick clean ups of the coat. It works by having an active ingredient that captures odors on contact and eliminates them by changing their molecular structures. It does not mask or cover up odors, it eliminates them.

Pure Care Ultra Finishing Show Spray is the final step in achieving that polished “Show Look.” This light conditioning spray is formulated with hydrating agents to fight static and give the coat a healthy finished luster. Use this spray to brush through coats for maintenance, or for static control for the show ring. It can also be sprayed on a wet coat as a leave in conditioner and dried into the coat for a smoother shiny finish. Although this product has been specially blended and balanced to be used directly in this concentration, the product can be diluted for a lighter spray if needed.

Silk Cream Conditioner is a formulated as an ultra deep conditioner with ingredients such as Sunflower Seed Oil which provide a high content vitamins A,D and E for nourishing and conditioning of the coat. It can be applied directly to the coat or diluted for use as a regular conditioner or diluted and prepared to be used as a spray conditioner. This conditioner protects against thermal damage and will condition dry and damaged coats to promote healthy coat growth.

This innovative, powerful product safely removes protein based stains, utilizing activated bio-enzymes. Formulated with biological degradation agents; it will deep clean your dog’s coat to a new level. Use this product to remove ANY protein based stains!

Bio-Enzymes actively remove stains and the innovative cleansing system synergistically works with Pure Paws Product Lines to deep clean coats.

Pure Paws Reconstructing Shampoo uses botanicals that work at skin level to rejuvenate and protect while promoting healthy coat growth. Spotted orchid’s reparative and protective properties fight free radicals and increase the skin’s immunity. Use nature to help restore protects and build a beautiful, healthy, shiny coat.

Pure Paws Reconstructing Conditioner uses botanicals that work at skin level to rejuvenate and protect while promoting healthy coat growth. Spotted orchid’s reparative and protective properties fight free radicals and increase the skin’s immunity. Use nature to help restore protects and build a beautiful, healthy, shiny coat.

Pure Paws Reconstructing Shine Spray is designed as a daily maintenance product compatible with all coat types. The conditioning formula effortlessly detangles and unmats coats while strengthening the hair shafts with a blend of botanical ingredients.

Code Secret Shampoo Platinum is designed to make coats stronger, softer and more manageable. Silk and Wheat Protein are incorporated into this blend to create a shampoo that will penetrate the hair and skin to build a healthy, strong, shiny and manageable coat.

Code Secret Conditioner Platinum is enriched with Silk, Botanical Extracts and Herbs for a Healthy Shiny Coat. Designed to make coats silky and more manageable. Silk and Wheat Protein is incorporated into this blend to create a shampoo that will penetrate the hair and skin to build a healthy, strong, shiny and manageable coat.

Code Secret Glossing Spray Platinum will lock moisture in the coat, with a light mist. This unique formula helps keep moisture in the hair shafts to control dry fly away coats. Use daily to maintain optimal moisture levels. Hydrated shafts refract back brilliant color and shine. Get all the shine without the weight!

Code Secret Cream Conditioner Platinum is blended to quickly apply to the top of the coat that will tame static and flyaway coat. Transforming them into silky smooth glowing healthy strands. It will improve the coats elasticity and providing a brilliant shine.

Our Silk Basics Shampoo is designed to make coats silky and more manageable. Silk amino acid blended with botanical extracts and herbs creates a shampoo that builds a healthy, strong, shiny and manageable coat.

Our Silk Basics Conditioner is designed to make coats silky and more manageable. Silk amino acid blended with botanical extracts and herbs creates a conditioner that builds a healthy, strong, shiny and manageable coat.

Silk Basics Leave In Conditioner contains silk amino acids and aloe vera blended with panthenol to create a conditioner that not only adds a silky shine but also heals and hydrates the skin and protects the hair.

This products is perfect for easing wet combing, improving coats elasticity and providing a brilliant shine.

Our Silk Basics Conditioning Spray is a light weight deep penetrating intense leave-in conditioner that nourishes, heals & hydrates dull parched skin & coats and transforms them into silky smooth glowing healthy strands. Perfect for easing wet combing, improving coats elasticity and providing a brilliant shine.

A Strengthening Serum that penetrates the cuticle to restore and replenish the coat’s health. This Keratin rich formula instantly mends the coat and works overtime to reduce breakage and increase elasticity. The coat is left silky and glossy. Silk Basics Serum also provides thermal protection to protect coat from further damage.

Silk Basics Illuminate Shielding Spray is developed to provide a shiny, silky and frizz-free coat. Panthenol, Botanical Extracts & Dimethicone work together to provide shine & elasticity to prevent breakage and protect the hair shaft for healthy coat growth.

Use Illuminate to smooth or straighten the coat while adding shine and protecting the coat. Apply Illuminate prior to blow drying to reduce drying time and help prevent damage to the coat.

Silk Basics Protector Polishing Mist is developed to act as a UV absorber to help protect hair from sun damage. Multi-weight silicones are used to protect against thermal damage as it smoothes, conditions & seals the coat. Leaving behind an incredible shine.

Oats N’ Aloe Shampoo is formulated to calm itchy, flaky skin along with other symptoms like dryness, irritation redness and hot spots. Hydrolyzed oatmeal is broken down into smaller fragments to most effectively absorb or “draw out” impurities while aloe vera helps to moisturize, heal wounds and relieve pain. With frequent use and proper care you can help relieve troublesome symptoms and improve your dog’s overall happiness.

Oats N’ Aloe Conditioner is phase two in helping to soothe your companion’s irritated skin. Added Panthenol B5 adds moisture while Antioxidants help to protect the skin from free radicals which can cause serious damage if ignored.

Oats N’ Aloe Spray is specially formulated with earth’s healthy plant derivatives. This lightly scented, hydrating spray adds moisture to the coat and soothes the skin. It’s best used after the Oats N’ Aloe Shampoo and Conditioner or simply to nourish your dog’s skin and coat in between baths.

Texture Mineral Shampoo is formulated with Natural Minerals from the Dead Sea. Formulated to emphasize the Hard, Wiry Outer Coat on Harsh Coated Breeds. Adds density & crispness to a show Coat. Low Sudsing Formula to protect the Dead Sea Minerals. Rice proteins and Aloe Vera are added to add shine and repair the skin.

The Texture Mineral Foam will create a harsh feel to the outer coat. The minerals work to restore the natural texture while bonding to the hair shafts of the coat.

The Texture Minerals Spray was created to give your dog’s coat that natural, harsh texture. Apply and feel the difference.

Texture Minerals are derived from many minerals. These minerals naturally put back what has been stripped off from poor nutrition and environment. Return the coat to its correct genetic state as opposed to artificial enhancements.

Texture Minerals Texturizing & Thickening Spray is Formulated to emphasize the natural propensity of the coat. This is a versatile design tool that provides texture, natural shine and density to the coat.

Harsh Coated Breeds

Emphasize the Hard, Wiry Outer Coat by adding Density & Crispness to a Show Coat.

Double Coated Breeds

Add density and coarseness to emphasize the coarser topcoat and bring volume to the softer undercoat.

Sealer magic is designed to seal in the magic, to keep your colors looking beautiful. It can be used on all coats and with ANY of the magic color shampoos.

The product ensures low terminal conductivity and a high refractive index. It also protects the delicate keratins in the coat and adds gloss and shine.

White magic is designed to help make your dog’s coat magically white. The product is designed for white coats. The color safely penetrates the hair shafts and deposits a beautiful white hue. White Magic Shampoo uses plant derived surfactants, adds shine, controls frizz and prevents tangles.

The white chalk contains, just like all the other chalks, a refined pigment. In the white chalk this pigment is the mineral Titanium Dioxide. This mineral can be found, in this form, in the earth and it is used as a white pigment so it will make your coat significantly whiter.

The White Magic Foam is basically made out of a foam and some chalk sprinkled on top and then mixing it with your hand. This can be done to create almost any color of foam.

Black Magic is designed with gold coats in mind. The color safely penetrates the hair shafts and deposits a beautiful black hue. Black Magic Shampoo uses plant derived surfactants, adds shine, controls frizz and prevents tangles. Pro-Vitamin B5 moisturizer helps to hydrate the skin and promote healing to the damaged tissues.

Black magic conditioner is designed to intensify the blacks in your coats and keep the colors looking beautiful.
The product was developed for use on black coats and will help to create a blacker coat, a high refractive index, a low thermal conductivity and ik will protect delicate keratins.

Black magic color spray is designed to intensify the blacks in your coat. Formulated to gently enhance and deepen the black coat.

Black magic color spray has been designed to achieve the perfect blend of color and shine. This is a semi permanent color that can be used without worry of ruining the coat. This water based color washes out in just a few baths. you can also mix the colors to get exactly the color you are looking for and achieve that perfect look.

Black magic foam is designed to intensify the black hues in your dog’s coat, to keep your colors looking beautiful and intensify the natural. The product uses Panthenol Vitamin B12 to prevent split ends and to restore natural thickness to the hair.

The Black Magic Chalk is a refined pigment that is created to make your dog’s coat blacker. It’s made out of a form of refined coal and can be used safely on your dog’s coat.

Golden Magic is designed with gold coats in mind. The color safely penetrates the hair shafts and deposits a beautiful golden hue. Golden Magic Shampoo uses plant derived surfactants, adds shine, controls frizz and prevents tangles. Pro-Vitamin B5 moisturizer helps to hydrate the skin and promote healing to the damaged tissues.

Golden Magic conditioner is designed to intensify the golden hues in your coats and to keep you colors looking beautiful.

The product adds gloss and shine to the coat and protects delicate keratins while creating a high refractive index and a low thermal conductivity.

Golden magic color spray is designed to intensity the golds in your dog’s coat. Keep your colors looking beautiful. Formulated to gently enhance and deepen the gold in a golden coat.

Golden magic color spray had been designed to achieve the perfect blend of color and shine. This is a semi permanent color that can be used without worry of ruining the coat. this water-based color washes out in just a few baths. You can also mix the colors to get the exact color you are looking for and achieve that perfect look.

Golden magic foam is designed to intensify the golden hues in your dog’s coat, to keep your colors looking beautiful and intensify the natural. The product uses Panthenol Vitamin B12 to prevent split ends and to restore natural thickness to the hair.

The Golden Magic Chalk is a refined pigment that is created to make your dog’s coat even more golden using clays.

Terrier Touch Shampoo The formula in this shampoo has been designed to accomplish the necessities of our terrier coats: 3 in 1 Protects – Cleans – Volumizes Protect: We demand a lot from our terrier coats by using chalks, sprays and everyday environmental issues like debris build up and constant weather changes. This shampoo helps protect the hair reducing coat loss. Protects your dog’s coat by keeping the hair shafts hydrated and the skin in optimal condition for healthy coat growth. Clean: The Terrier Touch Shampoo gently deep cleans the coat without stripping. Unlike other shampoos on the market the Terrier Touch Shampoo has been specifically designed to help maintain the coat clean without damaging either the skin or the coat. You can maintain a healthy, beautiful coat everyday by keeping environmental build up off the coat and not drying out the furnishing or the skin. Volume: Part of the goal in grooming is to have our furnishings look full and beautiful. With the Terrier Touch Shampoo you can accomplish this by creating a natural, voluminous base to your coats. The proteins in this shampoo will help create this base without building up and damaging the hair shafts. What a fabulous way to create the look you need!

The Terrier Touch Conditioner has given the correct balance necessary to give the hair shafts adequate flexibility without softening the texture of your terrier’s coat. This product only give enough conditioning to maintain a coat that is lightly conditioned and hydrated to help produce optimal coat growth. This protein based conditioner will help maintain the coat’s texture while creating a stronger and more voluminous hair shafts. This is a great conditioner for show days on the beards.

The Show Shine was developed to help add shine and texture to your dog’s top-coat. Achieve that beautiful shine on show days, simply mist onto the coat prior to ring time brush through and see the difference this makes on your dog’s jacket! This product can be used in maintenance programs to keep the top coats and jackets clean and shiny in between shows. NO Silicones or Oils to soften the coat

This Self Rinse Shampoo is ideal when bathing is not an option. This is a residue FREE product that allows you to spray on, suds up and wipe off. Use this product daily to help maintain your dog: clean up beards, feet and urine stains. The optical brighteners in this self-rinse will help enhance your dog’s natural coat color. NO bleach, peroxide or alcohol to damage the coat.

This is an excellent base for applying chalks. The ingredients we use help create the perfect balance for the furnishings and the chalk creating a natural appearance. Kholestrol is a fantastic tool to help create a base for tubes that leave an impressive look. As a chalk base this heavier weight formula will give you the extra hold and consistency for additional volume and texture.

This is an excellent base for applying chalks. The ingredients we use help create the perfect balance for the furnishings and the chalk creating a natural appearance. Kholestrol is a fantastic tool to help create a base for tubes that leave an impressive look. Not Tacky or Heavy!!! As a chalk base this lightweight formula will give you the adequate consistency to give the volume and texture necessary.

This unique cleanser contains salicylic acid to remove excess sebum and oils from your dogs skin. Hydrolyzed milk proteins balance and normalize both dry and oily areas. And the final touch to help repair their skin cells is a nourishing concoction of Neem Extract, Tea Tree Oils, lemon oil and lavender oil. Refresh your dog’s skin with Pure Paws Bare Essentials Cleanser. (Use Cleanser everyday as your step one in the Bare Essentials Process)

Slough away dead skin cells that can dull the look and feel of your dog’s skin. With crushed apricot seeds, this exfoliator gently exposes the new layer that was once hidden. To compliment the buffering element of this product is Aloe Vera, Lavender, Lemon, and Tea Tree Oils help calm the skin. Unearth your dog’s most vibrant skin yet with Pure Paws Bare Essentials Exfoliator. (The Exfoliator can be altered with the cleanser as step one in the Bare Essentials Process)

Pamper your dog with this luxurious and light clay masque. This carefully formulated product contains the medicinal qualities of Willow Bark Extract and the antibacterial qualities of Manuka Oil, Neem Extract, Iris Extract and zinc sulfate. Detoxify your dog’s skin with Pure Paws Bare Essentials Masque. (Use the masque 2-3 times a week before your cleanser of exfoliator)

The alcohol free, bacteria fighting toner helps to remove residue and dead skin cells to reveal the skin’s natural radiance. Also coupled with Aloe Vera and Vitamin A this toner soothes while balancing the skin’s natural oils with Hydrolyzed Milk Protein. Dare to Bare all with skin that glows- Pure Paws Bare Essentials Toner. (Use Toner after cleansing. Lightly dampen a cotton ball or pad with toner and gently smooth over the skin.)

Replenish your dog’s skin with this velvety moisturizer and balance the skin’s natural oils while never leaving a greasy feel. Butyl Avocadate and 5-alpha Reductase activity actually reduce surface lipids making the skin less greasy. Nourish your dog’s skin with Pure Paws Bare Essentials Moisturizer.

This is the first step of the Love My Eyes program. This product has been carefully designed to remove the tear stains from the coat using Boric Acid and Witch Hazel. Optical brighteners are added to the product to make the coat whiter and to make other colors more lively. An odor eliminator is added into the mixture to remove any nasty smells.

This is the second step of the Love My Eyes program. The Debris Cleanser is a mixture of Boric Acid and Witch Hazel which help to clean the tear stains and the debris from your dog’s coat.

Tear Stain Remover Protective Cream is the third step of the Love My Eyes Program. This product is a mixture of Boric Acid and Witch Hazel which help to clean the tear stains and the debris from your dog’s coat and works as an antioxidant and astringent. This product also contains Sunflower Seed Oil which provide a high content vitamins A,D and E for nourishing and conditioning of the coat.

Tear Stain Remover Absorption Powder is the last step of the Love My Eyes Program. This product contains Boric Acid and Natural Minerals such as Titanium Dioxide which is a white pigment and helps to get the color back into the coat.

This product works by disabling the enzyme that metabolizes oxygen in bacteria, viruses, and fungi. When these toxins are deprived of oxygen they suffocate and die. Colloidal Silver only has this effect on pathogenic cells, leaving healthy cells alone. It is a natural antibiotic, antiviral and antifungal. Bacteria that have become immune to antibiotics have no immunity to colloidal silver. The silver is in colloidal form and is easily absorbed by the body. The silver particles are so tiny and suspended that they can pass through skin membranes.

Colloidal Silver can actually kill over 650 bacteria, fungi, parasites and molds that have the potential to sprout diseases as well as help out Hot Spots, burns, rashes, acne and much more.

Pure Paws Cat Dry Shampoo contains all natural ingredients that are safe for your cat. Use before bathing or in between baths to absorb excess oils and freshen coat. Formulized without parabens or talc, this dry shampoo contains trusted, simple and safe ingredients that offer strong oil absorption and volume-boosting benefits in a finely milled formula that is nearly invisible in the coat. Perfect for all coat types and textures.

Pure Paws Cat Exfoliating Shampoo is a high performing low sudsing formulation that gently deep cleans coat and exfoliate skins to remove dull, dead skin cells, excess oil, product buildup and other impurities.

Free of sulfates & parabens it will gently clean and work to remove excess coat to decrease shedding – creating a beautiful, smoother, healthier looking show coat.

Eliminates grease and cat shedding with ease. This effective exfoliating shampoo works by shedding dead cells from the top layer of the skin by increasing the amount of moisture in the skin. This allows the shedding coat to be eliminated during the grooming process and not on your furniture.

Salicylic acid for shedding dead skin cells and decreasing shedding & dryness silk amino acids for naturally moisturizing skin and coat

Panthenol and Keratin for moisturizing and strengthening and protecting

Hydrolyzed Quinoa to penetrate for repairing and protecting the skin but it also adds hydration and shine to the coat.

This exclusive formula, rich in vitamin E ingredients, will deliver a potent infusion of vital nutrients for cellular activity in the skin and hair follicle. Formulated blends of Vitamin E ingredients have been proven to help accelerate microcirculation with therapeutic massage. Spray and massage into skin to energize and rehabilitate the scalp around the follicles.

Hydrolyzed Quinoa, rich in Flavonoids and Vitamin E, is a key ingredient that is a protein with a unique molecular weight that offers enhanced penetration for hair and skin nourishment along with film forming activity for greater repair, hydration and shine. Create the optimum environment from the inside out – for a healthy coat with Pure PAws Cat
Revitalizing Spray.

Aloe Vera for Keratolic action and breaking down Sebum & dead scalp cells. It also increases coat growth.
Shea Butter for anti-inflammatory and healing properties.

Panthenol and Keratin for moisturizing and strengthening and protecting
Hydrolyzed Quinoa to penetrate for repairing and protecting the skin but it also adds hydration and shine to the coat.

Pure Paws Pin Brush was designed carefully by some of the top groomers and handlers in the industry. Brass Single Molded Nickel Plated Replaceable Pins Pins Will Not Push Through Pad. Lightweight with polished tips will make your job easier for you and safer for your dog.

Designed & tested by Groomers & Handlers to be ergonomically designed to cause less fatigue. Soft durable bristle will allow you to groom without slicker burns.

Pure Paws Boar Bristle Brush is handmade with 100% of the finest boar bristle available. The adjustable leather strap makes for less fatigue in grooming. This brush is designed to last with a rosewood handle that resists moisture.

All Pure Paws Shears are handmade out of 440C Cobalt Vanadium Alloy by superior craftsman. Why 440C Cobalt Vanadium Alloy? It’s lighter, stronger, tougher, more flexible to prevent nicking, harder to keep the shears sharper for longer and it has an increased wear resistance. They have a beautiful and ergonomical design and use the best technology and materials available.

All Pure Paws Shears are handmade out of 440C Cobalt Vanadium Alloy by superior craftsman. Why 440C Cobalt Vanadium Alloy? It’s lighter, stronger, tougher, more flexible to prevent nicking, harder to keep the shears sharper for longer and it has an increased wear resistance. They have a beautiful and ergonomical design and use the best technology and materials available.

All Pure Paws Shears are handmade out of 440C Cobalt Vanadium Alloy by superior craftsman. Why 440C Cobalt Vanadium Alloy? It’s lighter, stronger, tougher, more flexible to prevent nicking, harder to keep the shears sharper for longer and it has an increased wear resistance. They have a beautiful and ergonomical design and use the best technology and materials available.

Save Time & Money with Pure Paws Foamer. Dilute your Pure Paws Shampoos (min.1 to 30!), pump the handle and spray onto your dog’s wet coat. The foam will quickly disperse allowing it to lift away debris and clean the coat quickly and thoroughly.

https://www.youtube.com/watch?v=1Cbbz-UDqAE