Amplify Volumizing Shampoo

Amplify Volumizing Shampoo is a unique blend of proteins that thickens the coat and adds volume due to rice proteins while gently cleansing with citric acid.  This formula will actually increase the diameter of each hair shaft.  Creating a full, rich and denser look to the coat.  This added volume will Amp It Up with a light weight formula to create that champion winning coat.

Rice Protein
Wheat Protein
Citric Acid
Increase hair's tensile strength to reduce split-ends and Add Volume Provide Protective Barrier & Enhance Silky Feel Pro-Vitamin B5 moisturizer helps to hydrate the skin and promote healing to the damaged tissues. Natural cleaning agent derived from citrus fruits which are lemons, limes, oranges and grapes.  Naturally softens water for better cleaning power, adjust the pH for healthier hair, keeps the hair shiny and smooth, deep cleans hair and is a natural preservative that keeps bacterial growth from growing on the skin.

Amplify Volumizing Conditioner

Amplify Volumizing Conditioner

Formulated to moisturize the coat without the added weight. A blend of proteins and vitamins help to maintain your coat in optimal condition while adding volume. Amp it up to create that Winning Look!

Rice/Wheat Protein
Panthenol Vitamin B12
Add volume and thickness to the coat. Increase Capillary Flow for improved Coat Growth. Prevent split ends & restore natural thickness.

Amplify Volumizing Foam

Pure Paws Amplify Volumizing Foam is specially formulated without Alcohol for creating volume, style retention and shine - while resisting humidity.  A lightweight body-boosting styling foam -pumps coats full of volume and adds structure to the coat for a long lasting incredible groom. .  Use on double-coated breeds or any coat that needs lift, body or stabilization.

Natural Lubricants
Hydrate Skin, Add Shine & Restore Natural Thickness. Mosturizes, has a soothing effect on the skin

Amplify Volumizing Spray Gel

The Volumizing Spray Gel is specially formulated to help you achieve workable volume in your show coat. Combining the holding power of a gel with the even distribution of a spray; adding remarkable lift , fullness & body. An essential product for bodifying and creating volume in your coats without alcohol damage.

Panthenol Vitamin B12
Natural Lubricants
Prevents split ends & restores natural thickness. Lubricates & has a soothing effect on the skin.

Amplify Hairspray

*Ideal for working with double coats or coats that need volume and lift at the roots.*Perfect for using to keep coats in place throughout the day.

*Can be used to build layer after layer leaving a wonderful textured look without all the build-up.

Amplify Root Lift

  • *Resist Humidity for a Lasting Hold*Designed to Increase the Thickness & Diameter of Hair
  • *Builds Body & Volume where Hair needs it Most - at the Roots
  • *Directional Nozzle Applicator Delivers Maximum Lift at the Root Area
  • *Clean, Weightless Formula Builds Volume & Lift with Flexible Hold
  • *Eliminates Static Electricity & leaves an Intense Luminous Shine
  • For use with all coat types that need that extra volume.

Amplify Mousse

The Amplify Mousse is a firm holding mousse for styles that need that extra hold. The mousse starts out like a gel and transforms into a thick foam to help create that full look with holding power.